A View With No Room --
Products For Taking the Bedroom Outdoors
By Cheryl Lu-Lien Tan From The Wall Street Journal Online
For his new bedroom, Miami real-estate developer Jason Adams has picked out a bed frame and matching nightstand -- plus bamboo shades and citronella candles to ward off the bugs. That's because his sleeping quarters are going to be outdoors. "It's manicured camping," says Mr. Adams, who plans to set up his bed on the terrace of the vacation home he's building in the Bahamas. "What was the sleeping bag is now a very expensive and very comfortable lounger."
Having persuaded consumers to spend billions on outdoor "rooms," moving everything from living-room entertainment centers to full-blown kitchens into their backyards, some companies are betting Americans will go even further. This spring, they're pushing mattresses, daybeds and even night stands for outside slumber -- or, at the very least, a nap.
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Thursday, October 19, 2006
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